Debunking Myths: Five Misconceptions about Creativity to Unlearn

In this insightful video, Sarah Thurber, the Managing Partner at FourSight, debunks five common myths and misconceptions about creativity that might be hindering your potential. She emphasizes that creativity is not a magical or spontaneous phenomenon, but a transformational process that involves connecting things in new ways to create something valuable and unique.

Sarah also highlights that creativity is not a fixed trait, but a skill that can be developed and improved upon. She argues that creativity is not confined to artistic expression, but can be found in various fields such as education, science, business, and politics.

The video concludes with the thought-provoking idea that while being labeled as "creative" is often seen as a compliment in childhood, it can be perceived negatively in adulthood. Sarah uses examples of renowned creative individuals like Walt Disney and Steve Jobs to illustrate that creativity requires hard work, courage, and fortitude.

Sarah Thurber

Sarah is managing partner at FourSight and the author of Good Team, Bad Team, The Secret of the Highly Creative Thinker, Creativity Unbound, and Facilitation: A Door to Creative Leadership. Her work helps teams and leaders think creatively, work collaboratively and achieve innovative results.